The basic needs of every person in the world need to be fulfilled at any cost. These needs include food, shelter and clothes. If we have all of these three boxes checked, we can survive in the world. But it’s not just about surviving, we need to live in the world. To live, our needs expand to a certain level. This level of expanding our needs may vary for different people. The more we earn, the higher the level of our needs go. Similarly, the people who sell the products to fulfill our needs, use different sources of selling. They range between a low level to high level of selling depending upon the quality of products to be sold out. Some products are sold out in small shops, even on roads while others are sold out in big shopping malls. Sometimes the same product is sold on both levels at the same price, but people prefer buying from big shopping malls. Most of these shopping malls have got more advanced in today’s world and have developed the process of online shopping. This trend of online shopping has a great future ahead.
Online shopping includes a few steps. The customer does the web research about the product he needs and finds the product listed on the sites of different markets or stores. He can check the specifications of the product and other features like it’s quality and price. If he likes the product, he simply adds the product to the cart and look for another product if he needs. The customer can pay online using different kind of sources, listed on the website, or can pay on delivery. The product(s) are delivered to the customer’s given address by a delivery person who mostly is an employee of the market.
Some people are fond of shopping. They like to go to market and buy their needed products and even do a little bargaining with the shopkeepers. On the other hand, there are people who don’t want to waste their time in going to rushed up roads and reaching shopping malls where hundreds of people are already present. So they simply book their required product online and get back to their work. The product is delivered to their door by the delivery boy so they don’t have to bother about anything.
There are several ways of promoting online shopping being used by people who are running their businesses. These ways include websites, mobile apps, social media marketing, and many others. They all are helpful reaching the customers in their respective ways. People who like to do online shopping, are aware of these ways and are used to them.
Building a website is something that requires a little bit of investment. People purchase a domain with the name of their business and a buy a web hosting plan. Then they put their products on their website with the help of experts. These products are given brief descriptions, specifications, prices, and most importantly, images. The information about all the products on the home page is always brief so when a buyer visits the website and finds his required product listed on the website, he clicks on it to get a detailed information of the product. If he wants to buy it, he simply clicks the button, fills in the required fields, and then makes the payment. The product is delivered to his given address after a certain amount of time.
Mobile apps do the same process, but they are a lot easier to use. All it needs is to install the application in an Android phone and start shopping. In addition, the user gets information about the special discounts and offers in the notification box.
Social Media Marketing:
Social media involves different portals like Facebook, Instagram, Twitter, YouTube, etc. Social media marketing is basically not a tool to sale products. It is used to advertise the products. A brief information about promotions and discount offers is displayed on social media and a link is given for details. When people click the link, they move to the website or blog, where the details of the offer are given. Here, they can buy the product they are interested in.
Another way used for online shopping is online store. Sometimes people who don’t have a proper shop or shopping mall, purchase different products and keep them in their home. Then they make an online store on one of many available portals like Amazon, eBay, Daraz, Shopify, etc. They list their products the same way as it is done in a website. These portals take the responsibility of delivering the products at a certain cost. Products can be delivered both at national and international level. There are millions of people in the world doing this business.
Online shopping is benefiting both the buyers and sellers. All the ways used for online shopping have a bright future ahead as most of the people are looking to save their precious time by getting the required products sitting at home. If the sellers keep facilitating the buyers with their good services, the buyers may keep long term shopping relation with them, so it may be beneficial for both of them.